BROADCAST
My experience writing, producing and directing commercial film and video projects began in the earliest stage of my professional career. I was fortunate to work at two advertising agencies where broadcast production represented a large portion of the workflow. I was given the opportunity to learn my way in the studio and edit suite at an early age. I next worked for a large direct response television marketing company where I was often writing one long-form project, in production on another and posting a third at the same time. Next, I headed my own independent creative and production agency, working directly with manufacturing clients and marketing agencies to bring their products to market. I also served as a seasoned creative consultant to Philadelphia area production companies.
My experience includes :30 spot commercials, :120 and :60 direct response commercials, infomercials, product demonstration and point of purchase videos, training and educational videos, corporate videos (available in my Corporate Communications portfolio), even a cable television tourism program.
I’ve edited a few of my favorite productions down to the excerpts posted below, to give you an idea of the scope of my experience. Hope you enjoy viewing them as much as I did creating them.
Click the play buttons in the videos to view my work samples.
:120 DRTV Commercial: Time-Life Video “Tales from the Crypt” (:49 Excerpt)
WRITER/CO-PRODUCER
https://youtu.be/IWU2nx8ILJQ
:120 DRTV Commercial: NFL Films “LT: Lawrence Taylor Video” (:51 Excerpt)
WRITER/PRODUCER
https://youtu.be/hrHsudU4Tzk
:120 DRTV Commercial: Ultimate Financial “Secured Visa Card” (:31 Excerpt)
WRITER/PRODUCER
https://youtu.be/FK6v3GTaEgE
:120 DRTV Commercial: Melitta “Coffee Perfection System” (:58 Excerpt)
WRITER
https://youtu.be/6Ql8J0eKtVE
:30 Spot Commercial: Pennsylvania House Furniture “Grand Opening”
WRITER/PRODUCER
https://youtu.be/GMmnzTrfH8w
:120 DRTV Commercial: Spray-N-Grow “Organic Gardening Kit” (:43 Excerpt)
WRITER/PRODUCER/DIRECTOR
https://youtu.be/OeWaQpIn8Xo
28:30 Infomercial: Spray-N-Grow “Organic Gardening Kit” (2:05 Excerpt)
WRITER/PRODUCER/DIRECTOR
https://youtu.be/eTe9h9xH0No
28:30 Infomercial: NFL Films/WNBC “NFL Collector’s Corner” (1:42 Excerpt)
WRITER/CO-PRODUCER
https://youtu.be/lLpauNLWmGM
2:30 P-o-P Product Demo Video: Corazon Jewelry (:51 Excerpt)
WRITER
https://youtu.be/kMfd6Fuh9uU
2:30 Product Demo Video: ClearVue Glass Cleaner (:41 Excerpt)
WRITER/PRODUCER/DIRECTOR
https://youtu.be/jxF4NjlO_e4
12:00 Sales Trainer Video: Corazon Jewelry (1:41 Excerpt)
WRITER
https://youtu.be/tolOfoTaW58
30:00 Cable TV: OVN “Picture Perfect Philly” (2:41 Excerpt)
LINE PRODUCER/CO-DIRECTOR
https://youtu.be/8aPFPUwS-Ec