B-2-B
PRINT ADS
Good advertising speaks to a targeted audience in a voice the audience identifies with. Good business to business advertising does the same, only the audience has a greater need for differentiating fact, a lower threshold for “ad-speak” bloat, and zero tolerance for BS. Give a business customer your client’s unique selling proposition, keep the message succinctly on-point, cut the fluff, and a successful advertising campaign is within reach. Below are samples of B2B print ads I wrote and conceived visuals for, which I believe exemplify the above formula for success.
Click on the icons to view my work samples.
4C Magazine Ad Campaign: Penn State Textile Mfg., Ad 1 – “To The Rescue”
WRITER
4C Magazine Ad Campaign: Penn State Textile Mfg., Ad 2 – “Color Classics”
WRITER
4C Magazine Ad Campaign: Penn State Textile Mfg., Ad 3 – “ColorTex”
WRITER
B/W Newspaper AD: EAZY 101 FM Radio Station “Jewish Exponent Anniversary Ad”
WRITER
B/W Magazine Ad: Gateway Telecommunications “Teleconferencing”
WRITER
4C Magazine Ad: Perfect Industrial Uniform Mfg. “Attain Perfection”
WRITER
